A wine label is, first of all, a love story.

It is the love for an ancient activity: winemaking. More than any other activity, winemaking is able to evoke faraway traditions and memories.  

It is the love for art. Art as the creativity that from time to time has to graphically express the identity of a wine.

Lastly, it is the love for the technique another aspect of art- through which the label is created. It is a story of paper, inks and tools able to go beyond the visual experience in order to offer tactile sensations, capture aromas and express emotions. Nilpeter, for more than 100 years, has been the most refined narrator of such story.

Nilpeter is a global manufacturer of the machines that have been printing the labels of the most valuable wines of the world. For its centenary, it aims at celebrating this love story creating a label inspired by the lovers par-excellence: Romeo and Juliet. Such label will be part of the limited edition of Nodo d’Amore, one of the most refined wines of Valpolicella.

The land of Romeo and Juliet is the core of the Italian winemaking activities. There, one of the most representative wines will tell the story of the well-known lovers. It will renew the close bond between label and wine by creating one product, which will both celebrate 100 years of Nilpeter and fascinate experts, enthusiasts and collectors.   

Thanks to “Romeo & Juliet Wine Label”, creative talents and designers from all over the world will have the opportunity to dress one of the most prestigious wines with the most popular love story in the world. They will express the most of their talent in order to create a label that will boast international fame.

Nilpeter thanks all the designers who will take part in this challenge.