Roberto Grandi

He is a professor and expert of mass media and cultural processes. In his researches and publications he studied the potentialities of the use of mass media in public, political and commercial communication. He has contributed to the creation and success of brands in different sectors. Currently, he is the President of the Istituzione Bologna Musei, which comprises 13 civic museums. He is the Director of the Marketing, Communication and New Media International Master at the Bologna Business School. He is also professor of numerous corporate communication classes. He is Pro-Rector for international relations at the University of Bologna and councilor for Culture at the municipality of Bologna. He has taught in distinguished foreign universities, mostly in the USA and China.