Alfredo Häberli

He was born in Buenos Aires in 1964 and moves as a teenager to Switzerland with his family, where he studied Industrial Design at the Zurich University of Arts (ZHdK). Alfredo founded his own studio in Zurich in 1991 creating several collaborations with internationally renowned companies such as Alias, Georg Jensen, Iittala, Kvadrat, Moroso and Vitra. There are a number of interior projects to highlight: more than two dozen shops have been created for the Spanish shoe manufacturer Camper, as well as the entire interior of the Swiss Embassy in Copenhagen and the Hotel 25hours Zurich West, which opened in 2012. His works were shown 2008 in the monographic view «SurroundThings» in the MfGZ, many exhibitions and some years later also in the Museum Paul Klee in Berne. He can combine tradition and innovation, joy and energy in his projects. This is how he sets the mark for signs in design history and receives the «Grand Prix Design» from the Swiss Federal Office for Culture in 2014.