Brief

We are our history.

Every human being corresponds to a specific stratification of experiences: a unique and fascinating combination of memories that shapes our identity and defines us as people. What we have lived is our most precious and fragile treasure. Our whole past is guarded by our mind and hanging by the thin thread of memory.

Therefore, the failing of memories is one of the most painful experiences a human being can live. In an ageing society where the possibilities of growing older are increasingly higher, more people are suffering from a gradual and inexorable memory loss- due to diseases as the Alzheimer’s disease. It is an irreversible and painful erosion of one’s identity and past. 

Not recognizing the face of the loved ones, the places or the elements of one’s story leads to deep and unspeakable emotional upheavals. These moments affect both the patient and his/her family members. For this reason, the support of professionals and structured networks is crucial. They are available to listen and offer solutions to those who are living the darkness of memories.

The sunset of memories needs a light able to guide families and patients through the complex disease journey. For this reason, “Affetti da” was created. It is a network of doctors and volunteers aimed at offering a professional support to those people who are coping with the dementia disorders of their loved ones.

 

As a guiding star, “Affetti da” aims at guiding the journey of those who face the gloomy darkness of the disease. It is a delicate and complex mission, which needs a refined and important image. Consequently, on the occasion of its foundation, “Affetti da” asks designers to create its logo and visual image. 

A logo is much more than simple a graphic composition. It is an identity, which becomes image; it is a mental journey, which has to be imprinted in the observer’s memory. The logo has to be linked to a product or an association. It has to evoke a story using the same language and the same feelings used by the association it represents. 

 

Through “Logo Against Alzheimer’s”, graphic designers and designers will have the opportunity to design the logo of one of the most important associations in the field of the fight against memory diseases. In this way, they will make a valuable contribution to those people who daily face painful situations in order to assist people coping with the difficulties of the disease. This logo will talk about memory and to memory. It will be a recognizable image able to reassure and become a reference point- guiding star- in the slow failing of memories.

1° PRIZE / 5.000 € + OFFICIAL LOGO
2° PRIZE / 2.000 €
3° PRIZE / 1.000 €
n. 4 GOLD MENTIONS / 500 €
10 HONORABLE MENTIONS
30 FINALISTS MENTIONS

Winners

1° PRIZE / € 5.000 € + OFFICIAL LOGO TEAM
AtelierMazzini
MEMBERS
Matteo Zuppi, Alberto Bertollo, Patrick Gastaldon
go to project
2° PRIZE / € 2.000 € TEAM
Luigi Argenziano e Marco Paliotti
MEMBERS
Luigi Argenziano, Marco Paliotti
go to project
3° PRIZE / € 1.000 € TEAM
Luca Celani
MEMBERS
Luca Celani
go to project

Gold Mentions

gold mention TEAM
Ikigai
MEMBERS
Janice Cheung
gold mention TEAM
FSB
MEMBERS
Fabio Santaniello Bruun
gold mention TEAM
kitchen
MEMBERS
Giovanni Battistini, Gianni Bianchi, Raffaella Ploia, Franco Leon
gold mention TEAM
Plurale Visual Design
MEMBERS
Elisa Angella, Nicoletta Raffo

Mentions

mention TEAM
Marbella
MEMBERS
marianna trapani
mention TEAM
studioviola
MEMBERS
Elisabetta Facchinetti, Agostino Taboga
mention TEAM
Red Tomato
MEMBERS
Carmelo Iocolano, Dalila Saccà, Daniele Grande, Angelo Renato, Serena Ferla
mention TEAM
Marina Pistorello
MEMBERS
Marina Pistorello
mention TEAM
logo_di_destinazione
MEMBERS
Carlo Rossolini
mention TEAM
LEAD
MEMBERS
Luigi Calligaro De Carlo, Davide Pocchiesa, Alessandra Pavan, Eleonora Belloni
mention TEAM
cecilia marzocchi
MEMBERS
cecilia marzocchi
mention TEAM
Sundog Studio
MEMBERS
Federico Fabiani, Tommaso Calvo
mention TEAM
TALLER ADG
MEMBERS
Ricardo Acuña, Alonso de Garay, Jessica Mijares, Luis Bolaños, Daniela Garza
mention TEAM
aod
MEMBERS
Paolo Fumagalli

Finalists

Finalist TEAM
Slum
MEMBERS
Niccolo Galimberti, Juri Bonomi
Finalist TEAM
Sathima
MEMBERS
Sathima Karunamitr
Finalist TEAM
Raccagna & Sferrazza
MEMBERS
Ernesto Raccagna, Alessia Maria Sferrazza
Finalist TEAM
jedidesign
MEMBERS
Andrea Catellani, Alberto Gasparini
Finalist TEAM
Ivo Petri
MEMBERS
Ivo Petri
Finalist TEAM
Davide Riva
MEMBERS
Davide Riva
Finalist TEAM
Isabella Garlati
MEMBERS
Michele Salmi, isabella garlati, Massimiliano Salmi
Finalist TEAM
Erica Multicomunicazione
MEMBERS
Erica Guerrieri, Bruno Depetris, Laura Pons
Finalist TEAM
Edera
MEMBERS
Matilde Arduini, Alice Brovelli
Finalist TEAM
Marta Janas
MEMBERS
Marta Janas
Finalist TEAM
Riccardo Paloppi
MEMBERS
Riccardo Paloppi
Finalist TEAM
Archibloom
MEMBERS
Elena Betti, MIchela Bandini
Finalist TEAM
SOCIETA' COOPERATIVA MANIUNITE
MEMBERS
lucia novello, ALESSANDRO PAGNOTTA
Finalist TEAM
anzlab
MEMBERS
Franz Boccalatte, Sara Dionisi
Finalist TEAM
TAIN
MEMBERS
Valter Saccomanni, Stefania Fausto
Finalist TEAM
Tatiana Montesano
MEMBERS
Davide Montesano, Tatiana Montesano
Finalist TEAM
Glenn Catteeuw & Wouter Liekens
MEMBERS
Glenn Catteeuw, Wouter Liekens
Finalist TEAM
SilviaAlessandrini
MEMBERS
Silvia Alessandrini
Finalist TEAM
Studio DECO
MEMBERS
Guido Vitabile, Alessia Vattani
Finalist TEAM
Dalibor Pajic
MEMBERS
Dalibor Pajic
Finalist TEAM
Junod-Lionello
MEMBERS
Marco Junod, Liliana Lionello
Finalist TEAM
MS
MEMBERS
Martina Spiezia, Marco Staiano
Finalist TEAM
Origoni Steiner
MEMBERS
Anna Steiner, Franco Origoni
Finalist TEAM
Panacea+
MEMBERS
Andrea Di Giorno, Enrico Bettarello
Finalist TEAM
Caracciolo Franchini
MEMBERS
filippo franchini, paolo caracciolo
Finalist TEAM
Chi Chi Ogbu
MEMBERS
Chi Chi Ogbu
Finalist TEAM
IED Milano - Silvia Moccaldi\Eliomattia Scordamaglia
MEMBERS
Eliomattia Scordamiglia, Silvia Moccaldi
Finalist TEAM
IED Milano - Christian Marelli
MEMBERS
Christian Marelli
Finalist TEAM
Isbert
MEMBERS
Pablo Calzado
Finalist TEAM
dianarchitecture + SMARTLAB studio
MEMBERS
Gianluigi Diana, Nicola Del Villano
Finalist TEAM
Viktor Funcic
MEMBERS
Viktor Funcic
Finalist TEAM
Luca Mancini
MEMBERS
Luca Mancini

giuria

Milo Manara
Milton Glaser
Federico Babina
Margherita Urbani
Pietro Corraini
Mario Trimarchi
AIAP
Roberta Pantieri
AFFETTI DA

partner

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